Inskin Media Launch Lunch Event Recap

Inskin Co Launch Lunch At The Butler Potts Point

Australian skincare brand Inskin Co celebrated their launch with a wonderful media event on our terrace.

In January 2025, The Butler welcomed 30 esteemed media guests for an intimate and elegant launch of Inskinco, a new Australian skincare line featuring botanical ingredients at an accessible price point. Representatives from prestigious media outlets including INSTYLE, Woman’s Day, and 7NEWS gathered on our terrace to experience the launch of the brand.

Guests were greeted with signature cocktails upon arrival, setting the tone for a celebratory afternoon. Chef Amber Doig created a three-course menu highlighting botanical ingredients to tie in with the skincare range. Highlights included kingfish crudo with hibiscus and pomegranate aguachile,  crepes with pumpkin and whipped queso and sage brown butter, and to finish, a lime panna cotta with white chocolate, coconut sorbet, hibiscus, and blueberries.

Vibrant design elements featuring fresh florals and lush greenery created the perfect backdrop for the launch, complementing The Butler’s terrace with neutral, organic tones. Minni Agency handled the styling, while Inskinco’s in-house photographer beautifully captured the event.

Founder Maria Enna-Cocciolone welcomed guests with a heartfelt speech introducing the brand, sharing Inskinco’s story and purpose. Company educators Michelle Sciara and Lisa Viera then took the stage to highlight the range’s key features and benefits, explaining the unique blend of botanicals and science that forms the foundation of these innovative products.

The educational portion of the event detailed Inskinco’s efficacy, simplicity, and suitability for various skin types and concerns, giving media representatives valuable insights to share with their audiences.

The intimate gathering successfully introduced Inskinco to key media figures in an environment that reflected the brand’s natural ethos. The Butler provided the ideal setting for this Australian skincare launch, offering the perfect setting for meaningful connections and memorable moments.