Save The Butler ~ Overdevelopment threatens your historic Potts Point restaurant! Find out more >

Save The Butler

Overdevelopment Threatens Another Potts Point Restaurant.

Third.i Development Group have proposed a seven story apartment building which threatens The Butler Potts Point restaurant and their iconic Sydney Skyline view. Keep reading to find out how you can help save us from closing.

The Development Proposal

The $22m development will see the demolition of the current 4 story apartment building and replaced with a new larger 7 story apartment building adjoining The Butler terrace. The development threatens the heritage conservation area which is home to the famous Victoria Street terraces that Juanita Neilson fought hard to keep.

The additional size and bulk of the development will eliminate iconic views, create privacy issues, overshadowing and detract from the heritage street scape. If council approves this development proposed by Third.i Group it will see bedroom windows 2 meters from restaurant guests… With the iconic view completely eliminated, privacy & noise issues it will force the closure of the restaurant. Another massive hit to the cultural soul of Potts Point.

Full details of the DA can be found here >

How You Can Help

  1. Find out how to have your say. Here’s how >

    If you wish to comment or object to this development proposal, you’ll need to do so by email or post before the exhibition closing date. which is WEDNESDAY 18th MAY

    • You must include your full name and address, the relevant development application number and the site address.
      • ADDRESS: 30A-34 Brougham Street POTTS POINT NSW 2011
      • DA Number: D/2022/319
    • Please include a daytime telephone number or an email address.
    • Your reasons should be clearly provided if you object to the proposal. We would like to know about the issues that are important to you.
  2. Email your submission to: [email protected]

  3. Share this around. If we act now, we can stop this proposed development in it’s tracks!

The Threat to The Butler Potts Point

You may visit The Butler for the delicious food, or the creative cocktails, but what makes The Butler such an iconic venue, is our 180 degree view of the Sydney city skyline and the heritage listed surroundings. Due to a proposed development of the building behind the Butler, this view is now under threat. The Iconic view is going to be eliminated, whether it is viewed from the famous Butler Stairs, the historic terraces or The Butler restaurant.

The Butler Potts Point is in a heritage-listed building and has been a restaurant space for over 70 years. From celebrating significant occasions, long lunches or romantic date nights; this iconic view plays an integral part of the dining experience at The Butler.


Applejack Hospitality operate The Butler restaurant and have 10 years left on the lease with the property landlord. The Butler is an integral part of the thriving Potts Point community, offering an exceptional hospitality experience for all to enjoy. If the project proposal gets approved, eliminating this iconic vista, the restaurant faces closure, robbing the public of the opportunity to continue to share in this rare Manhattan style view. It will heavily impact one of the city’s cultural hubs, that has already seen neighbouring Kings Cross beleaguered by gentrification and residential development.

The Butler and its neighbours are committed to saving Potts Points’ city views and ask you to join them in their plea to have the development application approval reconsidered. If we act now we can stop this proposed development in its tracks: with enough submissions, the council will have no choice but to deny this proposal.

What You Need to Know

The Butler Building History

The Butler Potts Point is in a heritage-listed building and has been a restaurant space for over 70 years, including the well-known Butler’s restaurant and Mezzaluna’s. Applejack has been wowing guests with The Butler’s stunning Sydney city views since 2014 when we took over operations, hosting many locals, interstate, and international guests.

The heritage listed building is a historic look back into terraces of the past. You may have heard the name Juanita Nielsen, a journalist & activist in the Kings Cross area, who actively fought against the development of the terrace houses in Victoria Street. Juanita’s determination through activism against greedy developers in the 70’s saved the very building The Butler now calls home, along with the historic terraces next door from demolition.

Find out more about Juanita Nielsen >

The Iconic View

The Butler overlooks the Sydney city skyline, including several historic buildings. The well-known Sydney tower highlights the panoramic view from the Sydney Harbour Bridge to the historic St Mary’s Cathedral as well as The Domain, plus a number of skyline buildings.

Eliminating this iconic view will rob the public of the opportunity to share this rare Manhattan-style view; no other restaurant in Sydney has sweeping city views from this perspective.

Throughout the years we have watched the city skyline develop and change all from The Butler terrace. As a heritage-listed building, this view is a part of the building’s history and must be saved.