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Hello Period Launch Event Recap

Award-Winning Brand Hello Period Hosted Their Australian Launch Event At The Butler Potts Point.

Founder of the cult Kiwi brand, Robyn McLean wants to break the taboo around periods. 

Hosted in October 2023 by Polka Dot Communications, the breakfast event kicked off on The Butler’s terrace where attendees had the chance to view the products, engage in discussions and take photos with the incredible floral arrangements against the media wall. Guests were welcomed with light breakfast bites, Bloody Marys and a DIY mimosa/Bellini bar on the Terrace.


After initial interactions, the guests sat down to enjoy a share style banquet breakfast. The bespoke menu created by our Head Chef Amber Doig included cold smoked Ōra King salmon and poached eggs, crepes with whipped ricotta & Mānuka honey, and The Butler’s green buddha bowl.

The breakfast banquet was following a presentation by co-founder Robyn McLean with guest speaker Chantelle Otten, a Melbourne based psycho-sexologist. Both women spoke about the stigma around periods and how menstrual education should be mandatory for boys to help break the taboo. Acknowledging the influential minds in the room, Otten said the key in making the shift was to have vital conversation and working together on what’s important. Chef Amber also joined the crowd for a short Q& A session.


Hello Period (previously Hello Cup) is a New Zealand-based sustainable period care company. Their flagship product, the Hello Cup menstrual cup, earned the title of ‘Best Menstrual Cup’ by Cosmopolitan, awarded globally for its comfort and design. In 2022, Hello Period unveiled the Hello Disc menstrual disc. This sustainable period care solution offers a versatile and game-changing approach to period care.

While the company has already diverted over 500,000 single use tampons and pads from landfills and waterways, the spike in Australian sales means they will reach their target of one billion by 2030 well in advance. Australian’s support through online and retail distribution, the company has reached a significant goal of saving over half a billion single-use period products.

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